The ZINK printing market is divided into segments for compact photo printers and cameras with printers based on functionality. Some of the key elements driving the growth of the tiny photo printer subsegment include the enhanced security offered for ZINK printers and an intuitive user interface. Additionally, the use of instant cameras has increased due to the expansion of the tourism sector globally. Since better alternatives exist in the market in the form of ZINK printing technology, this is anticipated to fuel the expansion of the camera with printer subsegment.
Global ZINK printing market
The ZINK-based paper segment is expected to grow at a relatively higher CAGR as the demand for ZINK-based printers is growing rapidly in various countries, such as India, Spain, and GCC Countries, which is likely to lead to an increase in the demand for ZINK-based paper. Moreover, the global adoption of the Internet is rapidly driving the usage of advanced ZINK printing software and solutions. Furthermore, the ZINK-based printer segment is also expected to capture the largest market share of the global ZINK printing market and is expected to create an incremental opportunity of US$ 66.1 Mn between 2018 and 2026. The ZINK-based paper segment is expected to create an incremental opportunity of US$ 29.2 Mn during the forecast period.
Reduction in the usage of cables and the enhanced flexibility of these devices in terms of portability is also driving the market for ZINK printing. Owing to these factors, the equipment segment is projected to register a double-digit market share in 2018 in the global ZINK printing market.
Based on functionality, the ZINK printing market is subsegmented into compact photo printer and camera with printer segment. Enhanced security provided for ZINK printers and a user-friendly interface that is simple to understand are some of the major factors boosting the compact photo printer subsegment. In addition, the growth of the tourism industry worldwide has led an increase in the usage of instant cameras, and, with better alternatives available in the market in the form of ZINK printing technology, this is expected to lead to the growth of the camera with printer subsegment.
