The oral care market is considered as one of the rapidly growing dynamic markets in FMCG sector India. Due to increase standard of living and changing lifestyle, the demand for specialized oral care products like multipurpose toothpaste, prestige toothbrush, mouthwash, etc are greater than ever, thereby providing high momentum to the Indian oral care market. The wealthy class requires the premium and value added oral care products in order to maintain oral hygiene and they use multipurpose oral care products such as mouthwash, dental floss and other specialized oral care products to keep fresh breath and mouth. Oral care has become a thrilling legroom for new product developments and producers are trying to convince consumers through aggressive campaign and advertizing that they should adopt oral care products to improve oral hygiene and to be protected from dental related issues. A multipurpose oral care product is an emerging trend in the industry. However, the penetration of modern oral care products is low, but this opens the door for new and enormous opportunities in Indian oral care industry.
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India Oral Care Market is growing with a CAGR of more than 11% from last five years and is projected to get more than double by the year 2021 due to rising oral care, brand awareness, increasing disposable income, growing demand in middle class people and affordable price of oral care products in the form of mass oral care products. The unorganized market in this industry is behind from organized industry; however it has small market space in toothpaste, toothbrush and toothpowder market.
According to “India Oral Care Market Outlook 2021”, India’s oral care market is anticipated to increase at a CAGR of more than 11 % over six years. Colgate-Palmolive India, HUL, and Dabur are market leaders in the organized oral care market. India oral care market is segmented into five categories such as toothpaste, toothbrush, toothpowder, mouthwash and other oral care products that include dental floss, oral care chewing gum, etc. Toothpaste segment dominate the oral care market along with its various variants. Colgate-Palmolive India is leading in toothpaste category from many decades. Urban India accounts for a considerable market share in the sales of premium oral care products, with premium specialized and value added oral care products are growing rapidly among upper middle class consumers. “India Oral Care Market Outlook 2021” discusses the following aspects of hair care market in India:
How it will help solving your strategic decision making process??
The report gives an in-depth understanding of oral care market in India:
– To identify the on-going trends and anticipated growth in the next six years
– To anticipate the market size in 2021 and the growth rate by then
– The ongoing market trends
– The drivers of this market, challenges that hinders the growth
– The key vendors in this market space
– Global Oral Care Market Size, Share & Forecast
– India Oral Care Market Size, Share & Forecast
– India Toothpaste Market Size, Share & Forecast
– India Toothpaste Market Size, Share & Forecast
– India Toothpowder Market Size, Share & Forecast
– India Mouthwash Market Size, Share & Forecast
– Segmental Analysis – By Company, By Brand, By Segment, By Type
– Changing Market Trends & Emerging Opportunities
– Competitive Landscape & Strategic Recommendations
– Pricing Analysis
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various Oral care products and its ingredients suppliers and channel partners in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
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TABLE OF CONTENTS
1. Executive Summary
2. Global Oral Care Market Outlook
2.1. Market Size By Value
2.2. Market Share By Company
3. India Oral Care Market Outlook
3.1. Market Size By Value
3.2. Market Share
3.2.1. By Company
3.2.2. By Segment
3.3. Pricing Analysis
3.4. India Toothpaste Market Outlook
3.5. Market Size By Value
3.6. Market Share
3.6.1. By Company (Value)
3.6.2. By Company (Volume)
3.6.3. By Brand
3.6.4. By Type
4. India Toothbrush Market Outlook
4.1. Market Size By Value
4.2. Market Share By Brand
5. India Toothpowder Market Outlook
5.1. Market Size By Value
5.2. Market Share By Brand
6. India Mouthwash Market Outlook
6.1. Market Size By Value
6.2. Market Share By Brand
7. India Economic Snapshot
8. Raw Material
9. Market Penetration
10. PEST Analysis
11. Trade Dynamics
11.1. Import
11.2. Export
12. Channel Partner Analysis
13. India Oral Care Market Dynamics
13.1. Key Drivers
13.2. Key Challenges
14. Trends & Developments
14.1. Low Penetration Offers Growth Opportunities
14.2. Rising products for anti-caries and whitening
14.3. Electric/Power Toothbrush Gains Popularity In Developed Indian Regions
14.4. Increasing Demand for Natural Oral Care Products
14.5. Mouthwash Gains Popularity
15. Competitive Landscape
15.1. Porters Five Forces
15.2. Company Profiles
15.2.1. Colgate Palmolive India Pvt. Ltd.
15.2.2. Johnson & Johnson Private Limited
15.2.3. GlaxoSmithKline Consumer Healthcare Limited
15.2.4. Procter & Gamble (P&G) India
15.2.5. Dabur India Limited
15.2.6. Hindustan Unilever Limited.
15.2.7. Vicco Laboratories
15.2.8. Elder Pharmaceuticals Private Limited
15.2.9. Anchor Health and Beauty Care Pvt. Ltd.
16. Strategic Recommendations
17. Disclaimer
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