Web Stories is a web-based addition to the “Stories” format famous on social media. Video, audio, photo, animation and text are used by web developers to create dynamic consumption experience. This visual format can be enjoyed by users by tapping, or swiping.
Google Web Stories has joined the platform providing storytelling for content creation. Google web stories work a little differently than social media stories, but they provide a great opportunity for brands and businesses to create content that can be discovered in Google searches.
These are similar to the story features available on social media platforms such as Instagram, Facebook and others; However, the main difference is that Google Web Stories allows you to publish stories on your website for as long as you want.
Google Web Stories is a great tool launched by Google, with the help of which we can easily display photos and videos visually using text and special effects. Apart from this, through web stories, we can create a very good blog story for the audience.
You have complete creative control over your Google Web Stories and you can create visual slideshows using a combination of video, images, and text to share your brand’s message.
As well as having Google web stories available on your website, users can also find them in Google searches, through Google Discover, and on Google Image Search. In other words, with Google Web Stories, you can better engage your audience and take advantage of SEO opportunities that are not available on social media platforms.
History of Google Web Stories
To say, Google had launched Web Stories in the year 2018. At that time its name was Stories of Web. Although now its name is Google Web Stories. In the early days, web stories were not so popular, due to which very few publishers used web stories.
But since the end of 2021, Google is promoting web stories a lot, the blogger who is making the web story is getting full traffic on his blog.
Where Web Stories Appear
Many users do not know where web stories appear. Let us also know the answer to this.
Since Google Web Stories is built for mobile phones, you can view Google Web Stories on your Android and iPhone.
To see Google Web Stories, you open the Google Discover feed and on scrolling down a little, you get to see the web story like this.
Google Web Stories Guidelines
Google has also given some guidelines for creating a web story, which a creator has to follow, let’s know about them too.
- No copyright material should be used in the web story.
- Do not use more than 180 characters in one page.
- Use only high quality and high resolution images or videos within Google Web Story.
- Must be in Google Web Story Sequence (Step by Step).
- If you are using video in web story then the length of the video should not be more than 15 seconds.
- Create a complete web story.
- Use a single link in a web story.
- Create a minimum of 5 slides in a web story, you can use a maximum of 30 slides.
- Use title and description in web story
- Must use Poster Logo and Publisher Image in web story.
Benefits of Google Web Stories
Google web stories work differently than stories on other social media platforms, and they offer benefits that others can’t. Following are the main advantages of Google web stories.
Wholly owned
With Stories on Instagram, Snapchat, Facebook, and other social media websites, you’re relying on the platform’s unique interface when it comes to creating, sharing, and managing content.
In Google Web Stories you are in control of the codes and can embed them on your website however you like. Owning your own web stories also allows for cross-platform content creation. When you work to create web stories, you can create valuable story material that can be used anywhere on your website.
Better access
Google web stories aren’t limited to one platform, so your stories stand a chance of being seen by more people. As with other social media story formats, they can generally only reach people who follow your social accounts. Plus, Google has increased the number of places web stories can be found—like Google Discover and Google Images—so your exposure isn’t limited to just one channel or existing followers.
SEO Value
Increasing your chances of being discovered through Google web stories is also a great way to increase your SEO.
Google web stories are technically their own pages and are created through a Google platform, so you may have a better chance of appearing in a search engine result page (serp). You can also add links and call-to-actions to Google web stories, which can help drive traffic to your website.
Advertising material
Stories on other social media platforms have some advertising capabilities along with sponsored story features. Google Web Stories is similar in that you can place Google AdWords in your stories and create sponsored content for viewers.
