Be active and engage on Pinterest
Pinterest is one smart cookie. It comes down to making friends with the Smart Feed. Outsmart the smart feed, and you’ll have followers flocking to you.
Using a pin scheduler like Tailwind is crucial to gaining followers and skyrocketing your blog traffic with Pinterest.
But the winning combination involves being present and engaging physically on Pinterest, too. This can solidify your Pinterest ranking.
How can you be active and engage on Pinterest?
- Manually pinning on a regular basis
- Go to the ‘’Explore’’ and ‘’Trending’’ pages and re-pin from there
- Pin other people’s pins manually
- When you see a ‘’Board to Follow’’ in your feed, follow them if they’re relevant.
Scroll through your Pin Activity, and look in each board for your pins. Re-pin your pins to your own boards, or group boards you’re a member of (providing the pins are relevant).
These strategies will show Pinterest you’re physically on their platform. And they’ll reward you by showing your pins more often.
That’s when the magic happens, and the followers begin to accumulate.
Follow your competitor’s followers
If you’re sitting around waiting for followers to flock to you, you’ll be waiting a long time.
A powerful tactic to generate followers is strategically following your competitor’s followers.
Since you both have the same target audiences, chances are, if they followed your competitor – they’ll follow you, too.
A quick way to find competitors:
- Search for terms that may be on your competitors profiles in the search bar. For example, if your content is about blogging, you might search for ‘’blogging tips’’.
- You’ll see four different options – click on ‘’People’’.
Utilize the search bar
It’s no secret that keywords are invaluable on Pinterest. Keywords help searchers find what they’re looking for.
But most importantly: they make it easier for followers to find you. Never underestimate the power of Pinterest SEO.
2 billion searches are made every month on Pinterest. And 87% of pinners bought something because of Pinterest.
Now, don’t you want a piece of that pie?
The best way to find relevant keywords that you’ll use in your board titles, board descriptions, pin descriptions, and on your profile – is to use the search bar.
You’ll be given loads of suggestions. I suggest getting as specific as possible – by taking a general keyword and turning it into a long-tail keyword.
For example, the general keyword you began with: make money.
See the suggestions below? You can create excellent long-tail keywords, such as ‘’make money at home’’, or “make money blogging”.
Start using Pinterest sections
Pinterest introduced a new feature called ‘sections’’, which is basically categorized boards within a board.
Sections allow you to organize your pins in a way that appeals to your target audience.
It’ll ensure your audience finds exactly what they’re looking for, without having to rummage through hundreds of pins.
Take advantage of promoted pins
If you’re already using Pinterest for marketing purposes, you probably already have a business account. It’s the first piece of advice Pinterest pros give, for good reason.
One of the perks of having a business account is being able to promote your pins.
Promoting pins is when you pay to run ads on Pinterest, to get greater exposure and visibility on your pins. Similar to running Facebook Ads.
Use the right tools to attract Pinterest followers
When tools for Pinterest are mentioned, your mind probably immediately goes to pin scheduling tools – like TailWind. But, there’s actually more tools you should be aware of for your Pinterest strategy.
Think of it like building a house. The materials, people, and plans are all essential – but without the tools, you wouldn’t have a hope of completing the project. The same goes for your Pinterest strategy.
In order to gain Pinterest followers, there’s a variety of tools that’ll help build the foundation:
- TailWind to schedule your pins and save you major time. While manually pinning is critical – it’s equally as vital to pin at various times during the day to group boards and to your own boards. That’s where a pin scheduler comes in.
- Designing software like Canva, PicMonkey, or Photoshop to create stunning pin graphics.
- Social sharing plugins to make it simple for your audience to share your posts on Pinterest. The social sharing plugin Social Snap is especially perfect for Pinterest users. It allows you to upload Pinterest-specific images and even descriptions (among other features).
In order to be successful on Pinterest, and in your business in general – investing is a non-negotiable.
