Every company is trying to expand its digital reach on social media platforms. Many social media platforms let you advertise to reach a broader audience at a cost. It is an excellent opportunity to increase your reach to cover your target customer base. However, if you’re under a budget, you can still post for free.
You can post photos, videos, and links on your social media page.
Once you post on social media, don’t assume that your work is finished. For it to actually work, you need to devise a social media content management plan that considers your target audience and the kind of content that does well on particular social media platforms. To help you develop a plan, you can consider outsourcing it to a social media content agency.
Instagram stories, which are 15-second-long posts on the platform, are used by 500 million people every day. And over one-third of the stories that are viewed on Instagram are from businesses. In fact, 200 million users visit at least one business profile every day.
Social media posts should sing your brand voice loud and clear. In order to do that, keep these best practices in mind while writing for social media.
- Catchy CTAs
A CTA is an action you want the user to take as soon as they finish reading the posts. This could be anything from watching the demo of your product to signing up for your products/services. You can present your CTA as a link to your home page at the end of the video.
- Clickable headlines
The attention span of users is low when they are on social media. The headlines need to be short and quirky. The users, when reading the headlines, should get a feeling they are missing out on something exciting.
- Conversational tone
The main idea of social media is to form connections. And the user needs to feel like they’re being spoken to like they have an unspoken personal connection with the brand.
- Understand your target audience
You have to have a good understanding of who will be using your product. Depending on the persona of your customer, your strategy will change. For instance, if they are young and hip, your content should cover the latest trends and what they consider to be cool. But if your target customer is middle-aged, you have to consider other factors based on what the majority of them would lean towards.
- Check punctuation and grammar
Although it is crucial to get the grammar and punctuation right to establish credibility with the users, headlines need not follow the same rules.
Remember to use enough line breaks so that the posts are clean and easily readable.
They increase the vertical height of your social post, making it more visually prominent.
- The #Hashtag culture
You can boost the shareability of your content by adding accurate hashtags, create compelling captions, and encourage followers to like or comment on your posts.
When someone clicks a hashtag in any post, they’ll see all the posts with that hashtag. If they discover your post in the same way, that’s a win!
- Weave stories
Ever wondered how stories that were written hundreds of years ago can move us even today? It’s because storytelling is imbibed in our cultures. What’s better than having a simplified view of the product explained to us through a short clip in the form of stories that everybody can relate to?
A story can humanize your product and make your connections with viewers more meaningful. People like investing in humans more than in a concrete entity. In fact, most companies with great returns are also known for building people.
A simple and effective way would be to use animated videos to explain your products and services. They can help bring concepts to life in a creative backdrop. Having a captivating story helps keep the viewers’ attention and accounts for better recall of the product.
A testament to the fact that storytelling can have great returns is that of the Dollar Shave Club. They launched their product in 2012 on YouTube with an amazing storyline and a catchy tagline, which brought in around 12,000 customers for the subscription razor service within the first two days after the launch. It is a video marketing marvel from which companies should learn.
- Create short and engaging videos
On social media, videos are discovered on the feed compared to other media where prospects go in search of a service or product. Sites like Facebook and Instagram place a higher priority on video content because they know that’s what the users want. By using analytics, you can target the ads to interested customer groups.
Videos constitute the majority of social media content out there. As videos are the most shared content, you have the chance to reach a larger audience. Your aim should be to leave a lasting impression on the viewer’s mind, which can help with the organic growth of your product. If the viewers like your products, they are most likely to promote your product in their social circles, which helps with increasing your sales.
In just a few minutes, you can grab the attention of your potential customers, explain what your product is about and why they should care.
The marketers have seen that using best practices for creating social media posts resulted in an increase in engagement, conversions, brand loyalty, and have provided a far greater customer experience. You can invest in content writing services offered by Pepper Content to help you with social media management in a stress-free manner.
From using Facebook live to creating an IG video, there’s a wide scope for social media marketing. If you have not yet incorporated it into your content marketing strategy, then now is the time.
